Four firms to present plans for Doraville GM plant

16 09 2008

The four companies vying to redevelop the Doraville General Motors property visit Detroit this week to make their pitches to the automaker.

The 60-year-old plant, which makes minivans, closes Sept. 26. The work force has shrunk from 3,000 to 1,200.

The 165-acre Doraville redevelopment would be the largest brownfield project to date in metro Atlanta, turning an industrial site into a mixed-use destination. Atlantic Station in Midtown is 138 acres, and the former Ford Motor assembly plant in Hapeville is 122 acres.

GM spokesman Dan Flores said the high bidder may not necessarily be the winning bidder.

“Sale price isn’t the only thing,” Flores said. “We’re interested in selling the property to a developer that has a very comprehensive plan … sustainable and good for the community. We want to be known as a responsible corporate citizen.”

The four contenders are the New Broad Street Cos. of Orlando, Jacoby Development of Atlanta, the Sembler Co. of St. Petersburg and Hines of Houston.

The companies signed confidentiality agreements with GM and are prohibited from discussing their visions for the site.

“It’s going to be ‘out of out of the box,’ a singular proposal,” was all Angelo Fuster, a spokesman for Sembler, would say about that company’s plan.

Read on here.

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